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About Us

Positioning before publicity.

A Scandinavian hospitality PR and positioning agency working
with hotels, retreats and hospitality brands across the Nordic
market.

A Scandinavian hospitality PR and positioning agency working
with hotels, retreats and hospitality brands across the Nordic
market.

 

About Us

Welcome to the world of ROSE

Positioning before publicity.

ROSE is a Scandinavian hospitality advisory specializing in positioning exceptional hospitality brands, destinations and investment opportunities within the Nordic market.

We operate at the intersection of strategy, storytelling, communications and commercial relationships – helping our clients build visibility, strengthen their market position and create meaningful connections across Scandinavia.

Whether shaping a brand narrative, launching a hotel, introducing investors or representing an owner, our work is defined by discretion, cultural understanding and long-term relationships.

With backgrounds in hospitality, editorial media and strategic communication, we bring a uniquely Scandinavian perspective to an industry that increasingly values authenticity over exposure.

Founder

Regitze Cecilie Rosenvinge

Founder

A seasoned hospitality expert and communication consultant for more than 10 years. Regitze began her career in PR and went on to study Service Management.

She has advised international hotels, destinations and hospitality brands on how to build meaningful visibility and long-term market presence in Scandinavia and beyond for more than a decade. 

Storytelling has been at the core of her career, leading her to publish the e-book Storytelling for Hotels and work as both a hospitality communications consultant and travel editor. Having lived in Portugal, Germany and Switzerland, she brings an international perspective alongside a deep understanding of the Nordic market.

Today, Regitze’s work extends beyond communications to advising on brand positioning, hospitality investments and owner representation, connecting exceptional hospitality projects with the right audiences, partners and opportunities.

We can help your business grow and thrive in Scandinavia and beyond

Our team

A curated team across Scandinavia & Germany.

Working across markets, we bring together deep local insight and a shared standard of quality — supporting our clients with consistency, precision and a clear strategic perspective.

Our way of working is built on long-standing relationships, trusted collaborators and a considered approach to every project, so each brand we represent is handled with care and focus.

WHAT MAKES US UNIQUE

Visibility alone is not enough.

For hospitality brands to resonate in Scandinavia, they need both clear positioning and the right visibility. With more than a decade of experience, we work at the intersection of strategy, storytelling and media relations.

As Hotel Editor at Falstaff Nordics, founder Regitze Cecilie Rosenvinge brings a strong understanding of what defines relevance within Scandinavian hospitality and media — and how to access it thoughtfully.

Precision over volume.

ROSE News

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Our monthly newsletter features client highlights and hotel news. Subscribe to stay in the loop.