Nordic market positioning & PR for hotels and hospitality brands.
We shape how hotels and hospitality brands are positioned and perceived across Scandinavia — culturally, editorially and strategically.
A team for considered, design-led brands.
Rose PR is a dedicated team of specialists with deep experience in the Nordic market. We create brand awareness and media coverage that feels thoughtful, relevant and lasting.
We don't chase headlines, we craft legacies.
The Scandinavian market is often perceived as accessible, yet rarely deeply understood.
Brands building meaningful visibility.
From independent names to established hotels seeking stronger regional presence, we support brands at different stages of growth across the Scandinavian and German market.
We work with those who value quality, authenticity and a clear point of view — bringing their stories to the audiences that matter most.
Storytelling that resonates, not just reaches.
We see PR and storytelling as inherently connected. Our role is to support brands in building emotional connection, long-term visibility and stories that endure.
We call it PR with purpose.
Ready to connect?
Positioning before publicity.
A Scandinavian hospitality PR and positioning agency working with hotels, retreats and hospitality brands across the Nordic market.
Where positioning meets PR.
We help international hospitality brands define how they should be perceived, positioned and communicated within Scandinavia — culturally, editorially and strategically.
Our work sits at the intersection of market positioning, storytelling and carefully curated visibility. From independent boutique hotels to luxury retreats and design-led concepts, we shape narratives that resonate with Scandinavian media, travellers and industry audiences alike.
With a background spanning hospitality, editorial media and strategic communication, Rose PR offers a deeply local understanding of a market that is often approached broadly, but rarely understood in depth.
Visibility is strongest when rooted in clarity and cultural relevance.
Visibility alone is not enough.
For hospitality brands to resonate in Scandinavia, they need both clear positioning and the right visibility. With more than a decade of experience, we work at the intersection of strategy, storytelling and media relations.
As Hotel Editor at Falstaff Nordics, founder Regitze Cecilie Rosenvinge brings a strong understanding of what defines relevance within Scandinavian hospitality and media — and how to access it thoughtfully.
Precision over volume.
Defining perception. Creating visibility.
PR that inspires travel — and shapes how brands are understood in the Nordic market.
Nordic Market Positioning
We define how your brand should enter and resonate in Scandinavia.
- Narrative development for Nordic audiences
- Cultural and editorial translation
- Strategic positioning within the Nordic market
- Defining relevant story angles and brand narratives
- Aligning communication with Scandinavian values and aesthetics
PR & Media Relations
We activate your positioning through targeted visibility.
- Personalised outreach to selected Nordic and German media
- Ongoing editorial dialogue and relationship building
- Press trips and curated media exposure
- Press releases and strategic storytelling across platforms
Storytelling
We shape narratives that feel culturally aligned, editorially strong and naturally resonant.
- Defining the story of a hotel, retreat or concept
- Positioning founders, chefs or creatives as voices in hospitality
- Editorial narratives around design, nature or wellness
- Translating a brand into a Scandinavian cultural context
- Identifying stories with strong media and audience relevance
Strong PR starts with the right positioning.
A limited number of brands.
We work with a select group of hotels and travel brands, combining strategic positioning with tailored PR — from boutique retreats to international concepts building a presence in Scandinavia.
In their own words.
"A rare ability to quickly understand a brand's essence and translate it into compelling media stories. Thanks to her thoughtful, strategic approach, we were featured in Børsen Pleasure in a beautifully written piece that captured the spirit of our retreats perfectly."
"Regitze supported us with media relations for the opening of our first hotel in Denmark. Always super-professional and very pleasant. Great to have such an experienced local partner who can build on a large media and partner network."
"A true professional, so keen on understanding our requirements in terms of strategy and storytelling. It gave me much more clarity regarding our Instagram strategy and how to position the hotel on the market."
"Her ability to understand our specific needs and adapt strategies accordingly sets her apart. She breaks down projects into manageable tasks aligned with our resources. Her hospitality knowledge is a valuable asset."
"Creativity and the ability to capture my ideas in word and picture was great. Perfect understanding of price and value. For sure not the last cooperation."
The people behind the work.
Regitze Cecilie Rosenvinge
FounderA seasoned hospitality expert, traveller and communication consultant for more than 10 years. Regitze began her career in PR and went on to study Service Management.
Storytelling has been at the core of her career for many years, leading her to publish the e-book Storytelling for Hotels. Having lived in Portugal, Germany and Switzerland, she brings both a strong international network and a deep understanding of the market.
She believes good PR is founded on meaningful stories, strong relationships, and the integration of technology and creativity.
- Top 100 Digital Thought Leader in Global Hospitality, 2026
- Global Top 5 European Social Media Influencer in Hospitality, 2022–2024
- Professional Affiliate of Les Clefs d'Or (The Golden Keys), Denmark
- Former freelance travel journalist and award-winning travel blogger
A curated team across Scandinavia & Germany.
Working across markets, we bring together deep local insight and a shared standard of quality — supporting our clients with consistency, precision and a clear strategic perspective.
Our way of working is built on long-standing relationships, trusted collaborators and a considered approach to every project, so each brand we represent is handled with care and focus.
Rose PR collaborates with selected PR agencies across Europe.